This is what you have to know before you go any further

This is how you can pin point a product in
the starving market you choose.

Pin pointed a hot product.

Use these key criteria to pick up your product
in a starving market.

The product must have these characteristics:

High profit margin at least 100% preferred 1000%
Broad mass appeal
High perceived value
Consumable

The simplest way to know a customer’s thinking is to
ask questions and get a direct answer.

People don’t buy but they choose.

They choose to read your ad, choose to buy or not to buy,
or choose to make a decision or not.

You must help them make those choices.

In order to accomplish this, you must spend your time
to study why they buy it from you.

Your prospect/customer cares nothing for you, or your company,
or even what you sell.

They want to know WHY they should buy, so
you have to give them reasons.

Reasons that appeal to their emotions are the most powerful
weapons to get them react to your offer.

The possible reasons are:

People react to a quick and easy way to acquire love,
money, power, leisure, and lost weight.

People want to avoid work, time commitments, risk,
criticism, trouble, and effort.

People want to spend, be affluent, and feel good.

People buy cures (immediate need) over prevention
(long term problems).

Does your product solve one of these problems?

If it does, then you have a bigger chance to be a successful business.


Next topic:

How you sell is just as important as what you sell.